About us

Our mission: We are shaping the future of snacks.

Instead of banning "bad snacks" such as potato chips and popcorn, we would rather create a better alternative and thus contribute to a healthier lifestyle for everyone.

With our Water Lily Pops, we have been evolving the snack market day by day since 2020 and creating products that the whole family can enjoy.

Our vision: to become the alternative to potato chips & popcorn in every family.

With Water Lily Pops, the puffed seeds of the spiny water lily, we have developed a vegan, gluten-free, naturally low-fat, 100% natural and popcorn-like snack that not only promises enjoyment without a guilty conscience, but makes it possible.

We don't want to make empty promises of low-fat, low-sugar and low-salt ingredients. What we really want is to bring about a real change in the snack market.

Our actions are characterized by these three guiding principles:

Hi, we are the founders of Just Nosh

The founding story of Just Nosh:

Our appearance in the 🦁 cave.

Presenting our idea to the jury of the Lion's Den in May 2024 was really exciting for us.

But we were able to convince them and so the foundation was laid for our further growth channel: Selling Water Lily Pops online via our store.

Maybe you already know us:

A natural snack made from the seeds of the prickly water lily.

Water Lily Pops are puffed seeds of the prickly water lily. This aquatic plant grows in natural waters in India and South East Asia. The seeds of this plant have been an integral part of Ayurvedic cuisine for centuries and are known there as "makhana".

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