We would like to tell you about our exciting journey as a participant in the FIC Food Award 2023 in Hamburg. As a small food startup, we won first place as Best Product of the Year 2023 with our crispy, light Water Lily Pops. 🎉
Water Lily Pops: The beginnings of Just Nosh
In 2021, we had a simple but ingenious idea: to bring vegan snacks from India to Germany that are not only delicious but also healthy. We wanted to offer an alternative to the usual snacks. That's how Just Nosh was born - a name that stands for enjoyment, sustainability and innovation in snacks.
Just Nosh: The application for the FIC Food Award 2023
When we heard about the opportunity to take part in the FIC Food Award in July 2023, we were immediately excited. The Food Innovation Camp is a unique event that brings together start-ups, experts and food lovers. It's not just about products to eat and drink, but also about ideas, trends and the future of food.
Our application was a mixture of passion and hard work. We submitted our Water Lily Pops for tasting, explained our vision and shared our experiences as a young company. The jury was impressed by our creativity and the taste of the Water Lily Pops. Over 100 start-ups applied for the first round. We also made it to the second round of the TOP 15 start-ups. But there was still one step missing.
FIC Food Award: The final pitch day
After some waiting, we found out that we had made it into the TOP 3 start-ups and products. A great moment. The final pitch evening at the end of September 2023 in Hamburg gave us the opportunity to present our Water Lily Pops live to a jury of experts and a great audience. We were also very excited to see our competitors' pitches. It was a close vote and we were delighted to receive our first award:
Water Lily Pops: Best product of the year 2023
Here you can find out more about the FIC Food Award 2023 read more.
A thank you to all supporters
We would like to thank everyone who has accompanied us on this journey - from our families and friends to the organizers and partners of the Food Innovation Camp.
Water Lily Pops: The ideal snack for the whole family
Water Lily Pops are more than just a new snack - they are a statement for a better and more sustainable diet. With their impressive nutritional balance, delicious taste and versatility, they are the perfect choice for anyone looking for an innovative snack alternative.
Whether you enjoy them on their own, share them with friends or incorporate them into creative recipes, Water Lily Pops fit into any situation. Available from us in the flavors Coconut & Cacao, Smoked Chili or pure with Pink Salt. Try them out and be inspired by this extraordinary snack!
You can also find all our products here: to the store